Your school’s prospective families are getting information about you in the same way that most people get information these days — from the internet. Traditional marketing methods like print advertisements and direct mail aren’t as reliable as they used to be, and it’s difficult to measure a return on investment…

By the end of the school year, teachers and administrators are usually looking forward to summer break as much as the students are. Staffers know, however, that schools don’t simply go into “sleep mode” for three months after the last class bell rings in June. …

When nonprofits invest in technology, every penny counts. These targeted programs and discounts, listed in alphabetical order, help groups do more good for less. Note: Gradelink does not officially endorse or maintain vendor affiliations with any brands or retailers mentioned. This is simply a list of helpful resources compiled from…

So far in this series, we’ve discussed how your school can boost enrollment and visibility by integrating online marketing, and how to build your online presence by claiming your profiles on social media and review sites. In Part 3 of Effective Marketing for Schools, we’ll look at more advanced methods…

Re-enrolling current students is crucial to your school’s mission. Not only do their families provide the revenue necessary to keep the lights on, the students themselves are the reason that you turn the lights on in the first place. Improving student retention benefits every school employee, and should be an…

Branding isn’t just for the business world. Schools and districts depend on effective branding to help draw new families against competing schools. Just like any other competitive organization, they have a need to compete for students, administrative and teaching talent, and community perception. Branding allows your school to tell its…

Every educator is faced with the challenge of keeping students motivated and participating in lessons. When speaking to a long-time friend and educator about her best ideas for student engagement, without hesitation she replied, “Bring in some pop culture for real life learning!” But I wasn’t convinced that integrating Twitter…

Should Every Student Have a Laptop? When used correctly, laptops and other devices in the classroom can be valuable tools that enhance student learning…www.gradelink.com When used correctly, laptops and other devices in the classroom can be valuable tools that enhance student learning. When used incorrectly, however, runaway technology can become an obstacle to school activities and cause a host of other problems.

Do you remember the first book you ever read? For me, it was the “Three Billy Goats Gruff,” a famous Norwegian fairy tale complete with fattened goats, a troll, and the quest for greener pastures. I would ask my mom to read me this story almost every night as I…