Steve SherlockSling TV — at best very poor customer service, at worst willfully stealing customers money.Back in April 2017 I signed up for a one week trial of Sling TV — But never actually used the service, and from memory on 22 April, the day…Jan 9, 2018Jan 9, 2018
Steve Sherlock7 Steps to Name and Shame Competitors who Squat on your Registered Trade Mark Within Adwords ad…Back in July 2017 we noticed a competitor squatting on our trademark within their Adwords copy. In effect, when a customer searched for…Nov 16, 2017Nov 16, 2017
Steve Sherlock6 Defenses Against the Dark Arts of Venture Capitalists“You’re a fool, Harry Potter, and you will lose everything.” — Lord Voldemort in Harry Potter and the Order of the PhoenixJun 13, 2016Jun 13, 2016
Steve SherlockLicensed to Thrill!How an Insurance Startup Became Licensed in 50 States.May 12, 2016May 12, 2016
Steve Sherlock11 Tips to avoid an early Startup Burial — US vs. EU strategies.At the recent Silicon Valley Open Door (SVOD) conference in Dublin, these are my takeaway tips from several respected VC’s and…Feb 28, 2016Feb 28, 2016
Steve Sherlock“Shut up and listen” ~26 (must do) dot points when planning market researchBelow are notes I took during a market research seminar by Richard Martin, a market analyst in advanced analytical, which took place at…Sep 29, 2015Sep 29, 2015
Steve SherlockIf a startup uses an advisor's name without permission, is that akin to identify theft?How many entrepreneurs have referenced an advisor’s name without first having an official agreement with them?Aug 6, 2015Aug 6, 2015