How will content marketing change in 2016?

The New Year is upon us, and with that some predictions as to how the world of content marketing will evolve as we move into 2016. At ProPRcopy, we’ve noticed an explosion of video across all platforms over the last year, especially when it comes to social media networks like Twitter and Facebook — which have made it much easier for users to create and share visual content.

The following are some trends we expect to emerge as we move into 2016:

Publishing more offsite content

Previously, developing written content and publishing it somewhere outside of your own blog or website was unthinkable. But now, with key changes to how articles are posted to Facebook and LinkedIn, we can expect to see more content created specifically for these platforms. Medium itself is another example — it allows content marketers to reach their target audience in a whole new way.

An even greater focus on quality

“Quality over quantity” has sort of taken a backseat the last couple years as marketers have realized the importance of using social media for content marketing purposes. Memes, funny cat pictures and click-bait will continue to have their place, but there’s a shift beginning to happen online of people starting to seek out more in-depth, interesting articles and blog content. Marketers that are able to meet those needs will find themselves in an excellent position in 2016.

Marketers will adapt to how users are reading their content

The last few years have seen a huge boom of users shifting to mobile as their primary means of accessing the Internet, but a lot of content marketers have been slow to adapt. In 2016, more companies than ever before will realize they need to shift away from a desktop focus and figure out how to reach their audience through mobile-targeted content marketing.

More content will be written out of house

As businesses realize their needs for high-quality written articles, blog posts and social media content continue to grow as they work to keep up with their competition, they will turn to outsourced copywriting services to help them meet an ever-increasing demand.

Which content marketing trends do you see impacting the business world over the course of the next year?