Here’s Why Twitter Should Revive #FollowFriday (I Know, Right?)


I think “they” should bring back #FollowFriday.

There, I said it.

I know. Let it sink in…

Okay, here’s why.

Do you even remember early #FollowFriday on Twitter? It’s one of those things you could point to and say “it was great at first, until those [insert expletives] ruined it for everybody.”

(Much like people are doing to Twitter itself right now, actually.)

And you’d be right because some people just can’t have nice things.

The explanation why is a simple one. It’s a classic case of something built around an honor system, followed by (heh.) mass adoption, then abuse.

It crumbled under the weight of its own popularity. Everyone began seeing it as a tactic to gain followers and started using it to serve their own agendas.

The Oatmeal has captured this perfectly.

So, why on Earth would I suggest bringing it back? Because…

Twitter has a noise problem when it comes to content, but it also has a discovery problem when it comes to users.

Maybe not when it comes to discovering celebs, professional athletes, or media outlets, but for us regular folk who just want to expand our network a little and follow others like us whose tweets we might find interesting, there’s never really been much of a solution.

You know, people who respect the platform and are actually worth the follow.

Now, we have ourselves to blame for this, I know. #FollowFriday was invented and ultimately destroyed by us users.

But, guess what? The hashtag, @-reply, and retweet were invented by us, too, and Twitter went on to adopt them as core features.

So don’t tell me we can’t fix Twitter’s discovery problem.

Do I know how? No.

Maybe solving this means adopting some governing rules to help reinforce that honor system (Reddit does quite well with a simple up-vote and down-vote system).

Maybe it’s adding an option or button that allows users to nominate one person in their feed a week (like pinning a tweet).

Whatever it is, I really think it would benefit everybody, because constant curation and list-building have always been rigorous and tedious on Twitter and I think it’s a core reason why people lose interest over time.

Where does this fall on Twitter’s long list of priorities in strengthening and growing its platform?

I don’t know that, either, but my gut tells me it’s right up there with its efforts to dominate the live streaming game, because both help build stronger sub-cultures within its community.


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