Make some noise: How to start a podcast
We all want to be heard, right? Whether you’re a customer, a client, or a business, there’s nothing worse than feeling ignored.
Unfortunately, as the online world becomes increasingly crowded, it’s becoming harder and harder for us to shout above the noise of other people. While there are plenty of options out there for people who want to improve their reach, and expand brand awareness, one of the simplest solutions to shaking up your content plan, is to try something new.
While blogs and articles have an important role to play in your online strategy, there’s nothing wrong with turning up the volume and diversifying your strategy.
Re-introducing the humble podcast.
Podcasts are incredibly effective at reaching out to audiences and engaging them with stories in a way that feels free, and natural. The Edison report from 2016, teaches us that people who listen to podcasts usually check out about five per week. That means that your average podcast could be just as binge-able as a Netflix marathon.
As technology continues to involve, and customers search for something they can listen to while they drive, write up boring emails, and even take a bath, podcasts become increasingly popular. All you need to do to take advantage of this invigorated trend, is figure out how you can add podcasts to your marketing plan.
Planning a podcast: Before you hit “record”
Used correctly, a great podcast could:
- Turbo-boost the authenticity in your brand personality
- Develop brand affinity and brand loyalty
- Separate you from your (boring) competitors
- Breathe life into your business blog
The key thing to remember, is that there’s more to a great podcast than setting up a cheap microphone and hitting “record”. You’re going to need a pretty impressive plan of action if you want your customers to listen to whatever you have to say. After all, you might be talking to them through a different medium, but you’re still asking them to give you their valuable time and attention.
The good news? Today’s consumers are just itching for a chance to interact with their favourite brands on deeper, more intimate levels. You just need to take a glance at social media to see how connected we’ve become.
That means that the people who listen to your podcast are already open to learning about your brand. All you have to do, is make sure you’re speaking their language.
What you need for a great podcast
A great podcast starts by defining your personality. Just like in your blogs, your vlogs, or anything else you produce online, you need to find your voice, and learn how to broadcast it. With that in mind, here are the key things you’ll need for your podcast:
1. A solid goal
Okay, you know that you’re starting a podcast to get your audience to listen to you — but that’s not your goal. You need to know “why” you want them to listen before you start recording. Understanding what you’re trying to achieve, from better brand loyalty, to a greater company reach, is crucial to informing your strategy.
2. An appealing theme
Your theme should be easy to figure out. Generally, you’re going to want to address the industry that your business exists in. For instance, if you sell cupcakes, then you might want your theme to be all about delicious foods.
3. An engaging script
One thing you’ll learn as you continue on your quest for to produce a killer podcast, is that the more you discover about your audience, the more effective your posts become. You’ll be able to adapt and improvise more when you understand your listeners. However, to begin with, you’ll need a basic script to keep you on track. Think about what you’re going to cover in each post, and remember that every minute should be interesting, informative, and entertaining.
4. An interesting name
How is your audience going to find, and then remember, your podcast? Maybe you’ll have a link that they can click on from your social media pages and website. That’s great — but you’re also going to want a memorable name that they can search for too. Think about choosing a name that reflects your company, personal brand, or the products and services you provide.
5. An incredible brand
Finally, before you start sharing your podcast with everyone and anyone who might listen to it, you’ll need to re-assess your brand. Think about how you’re currently communicating with your audience, and what you’re portraying through your image, your voice, and your marketing strategies. Your podcast should be consistent with the rest of your brand. However, if your current brand isn’t making the right impression, it might be time for a refresh.
Listen up: It’s time for a podcast
Podcasts are just one of the many great content marketing opportunities available for companies today who want to earn the loyalty and respect of their clients. If you’re searching for a way to enhance your voice, and set yourself apart from your competitors, then a podcast could be the perfect solution.
After all, although we’ve obviously made the move towards a more “digital” environment for sales, the human voice remains to be one of the most persuasive tools out there for cultivating engagement. In a world of automation and machines, anything with a human personality automatically gains more attention than its digital counterparts.
With a great podcast, you naturally have a chance to capture the attention, and imagination of your audience. If you know how to do it right, you can create a form of content that keeps your customers coming back to your website, social media channels, and products, week after week. All you need to do is make sure that you start with a solid strategy, and a plan that you can stick to.
Need some help building the perfect podcast? Check out our guide on content creation. Here, we’ll introduce you to some of the best business podcasts on the web to inspire your journey, as well as providing an insight into where the podcast originally came from. We’ll explain how to find your voice, what you need to do before you invest in technology, and more.
For tuned-in clients, consider the humble podcast.