Stewart Hodgson – Medium

Stewart Hodgson

Stewart Hodgson

Thanks for the memories: What we can learn from dormant brands

A brand, just like a great marketing plan, is a long-term investment in your business. Unlike set-it-and-forget-it solutions, a brand…

5 min readAug 23, 2018

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Thanks for the memories: What we can learn from dormant brands

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Stewart Hodgson

Audio branding: Have you found your sound?

What does your brand sound like?

5 min readAug 20, 2018

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Audio branding: Have you found your sound?

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Stewart Hodgson

Punk and disorderly: The enduring impact of punk culture on brands today

The 70s in the UK were a complicated time, but they did help to introduce a brand-new genre for fashion and music: the era of punk. Punk…

6 min readMay 9, 2018

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Punk and disorderly: The enduring impact of punk culture on brands today

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Stewart Hodgson

Knowing Me, Knowing You: Discovering “Brand Sweden”

If you think that branding is just for multi-national businesses, think again.

5 min readApr 27, 2018

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Stewart Hodgson

Avant-garde with attitude: Introducing Barbara I Gongini

When it comes to fashion, each part of the world seems to come with its own distinct heritage. Britain has the punk-rock passion of Doc…

5 min readApr 24, 2018

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Avant-garde with attitude: Introducing Barbara I Gongini

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Stewart Hodgson

Tuning into Roberts Radio and the throwback theory

Countless factors come together to create a great British brand. From a unique positioning and product offering, to a persuasive brand…

6 min readJan 19, 2018

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Tuning into Roberts Radio and the throwback theory

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Stewart Hodgson

Keep your motor running: The Harley Davidson brand story…

The United States is home to many powerful brands. Whether it’s the world-wide impact of groups like Coca Cola and McDonalds, or the…

6 min readJan 11, 2018

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Stewart Hodgson

Dyson… A brand that doesn’t suck.

Creating an incredible brand is hard work. That’s why we all appreciated companies who do it well. In my “Quintessentially British brands”…

6 min readJan 4, 2018

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Stewart Hodgson

A brand for sensational sound & vision: The Bang and Olufsen story

If someone asked me to jot down a list of the most innovative, and revolutionary audio visual brands in the world, Bang and Olufsen would…

6 min readDec 20, 2017

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Stewart Hodgson

It’s not just branding, it’s Marks & Spencer branding

People are pretty vocal when it comes to their opinion about the ultimate British brand. For some, their love of British culture ties back…

6 min readDec 18, 2017

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It’s not just branding, it’s Marks & Spencer branding

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Stewart Hodgson

Stewart Hodgson

Marketer and co-owner of creative agency Fabrik Brands, London. An acute interest in branding, naming, music, gadgets and sharing content.

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