Stewart HodgsonThanks for the memories: What we can learn from dormant brandsA brand, just like a great marketing plan, is a long-term investment in your business. Unlike set-it-and-forget-it solutions, a brand…Aug 23, 2018Aug 23, 2018
Stewart HodgsonAudio branding: Have you found your sound?What does your brand sound like?Aug 20, 20181Aug 20, 20181
Stewart HodgsonPunk and disorderly: The enduring impact of punk culture on brands todayThe 70s in the UK were a complicated time, but they did help to introduce a brand-new genre for fashion and music: the era of punk. Punk…May 9, 2018May 9, 2018
Stewart HodgsonKnowing Me, Knowing You: Discovering “Brand Sweden”If you think that branding is just for multi-national businesses, think again.Apr 27, 2018Apr 27, 2018
Stewart HodgsonAvant-garde with attitude: Introducing Barbara I GonginiWhen it comes to fashion, each part of the world seems to come with its own distinct heritage. Britain has the punk-rock passion of Doc…Apr 24, 2018Apr 24, 2018
Stewart HodgsonTuning into Roberts Radio and the throwback theoryCountless factors come together to create a great British brand. From a unique positioning and product offering, to a persuasive brand…Jan 19, 2018Jan 19, 2018
Stewart HodgsonKeep your motor running: The Harley Davidson brand story…The United States is home to many powerful brands. Whether it’s the world-wide impact of groups like Coca Cola and McDonalds, or the…Jan 11, 2018Jan 11, 2018
Stewart HodgsonDyson… A brand that doesn’t suck.Creating an incredible brand is hard work. That’s why we all appreciated companies who do it well. In my “Quintessentially British brands”…Jan 4, 2018Jan 4, 2018
Stewart HodgsonA brand for sensational sound & vision: The Bang and Olufsen storyIf someone asked me to jot down a list of the most innovative, and revolutionary audio visual brands in the world, Bang and Olufsen would…Dec 20, 2017Dec 20, 2017
Stewart HodgsonIt’s not just branding, it’s Marks & Spencer brandingPeople are pretty vocal when it comes to their opinion about the ultimate British brand. For some, their love of British culture ties back…Dec 18, 2017Dec 18, 2017