Stewart Hodgson – Medium

Stewart Hodgson

Thanks for the memories: What we can learn from dormant brands

A brand, just like a great marketing plan, is a long-term investment in your business. Unlike set-it-and-forget-it solutions, a brand…

Aug 23, 2018

Thanks for the memories: What we can learn from dormant brands

Aug 23, 2018

Audio branding: Have you found your sound?

What does your brand sound like?

Aug 20, 2018

Audio branding: Have you found your sound?

Aug 20, 2018

Punk and disorderly: The enduring impact of punk culture on brands today

The 70s in the UK were a complicated time, but they did help to introduce a brand-new genre for fashion and music: the era of punk. Punk…

May 9, 2018

Punk and disorderly: The enduring impact of punk culture on brands today

May 9, 2018

Knowing Me, Knowing You: Discovering “Brand Sweden”

If you think that branding is just for multi-national businesses, think again.

Apr 27, 2018

Apr 27, 2018

Avant-garde with attitude: Introducing Barbara I Gongini

When it comes to fashion, each part of the world seems to come with its own distinct heritage. Britain has the punk-rock passion of Doc…

Apr 24, 2018

Avant-garde with attitude: Introducing Barbara I Gongini

Apr 24, 2018

Tuning into Roberts Radio and the throwback theory

Countless factors come together to create a great British brand. From a unique positioning and product offering, to a persuasive brand…

Jan 19, 2018

Tuning into Roberts Radio and the throwback theory

Jan 19, 2018

Keep your motor running: The Harley Davidson brand story…

The United States is home to many powerful brands. Whether it’s the world-wide impact of groups like Coca Cola and McDonalds, or the…

Jan 11, 2018

Jan 11, 2018

Dyson… A brand that doesn’t suck.

Creating an incredible brand is hard work. That’s why we all appreciated companies who do it well. In my “Quintessentially British brands”…

Jan 4, 2018

Jan 4, 2018

A brand for sensational sound & vision: The Bang and Olufsen story

If someone asked me to jot down a list of the most innovative, and revolutionary audio visual brands in the world, Bang and Olufsen would…

Dec 20, 2017

Dec 20, 2017

It’s not just branding, it’s Marks & Spencer branding

People are pretty vocal when it comes to their opinion about the ultimate British brand. For some, their love of British culture ties back…

Dec 18, 2017

It’s not just branding, it’s Marks & Spencer branding

Dec 18, 2017

Stewart Hodgson

Stewart Hodgson

Marketer and co-owner of creative agency Fabrik Brands, London. An acute interest in branding, naming, music, gadgets and sharing content.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Rules
Terms
Text to speech