Here’s Something You Didn’t Know About Food!
With the globalization it has now became possibly for company who sells food to ship the food around the globe and then back to the country its gonna be for purchase at. This is not uncommon and something to think about even more in the future.
Fish who is fished outside Norway is shipped to Thailand to be processed, packed and distributed back to Europe.
So that fish you are buying in the freezer from the supermarket have often travelled a lot more than you have ever done.
In Sweden we have a company called Findus, they have a business idea about selling better stuff than the brands that store offer by there self, also called “EVM”. Short for “Egna varumärke” which means your own trademarks. This have been growing ever since and it’s replacing a lot of products on the shelf.
I was working in a supermarket before and I was in charge of the meat, cheese and charcuterie department. If the company I worked for made a product that was similar to the one I already had. I had to switch over to the company’s own branding. Because we made more money that way, but the product was often not the same quality. Sure, it costed maybe three or four SEK less but often people didn’t want to buy it. They went to another store to get the thing they wanted. And I would do the same. Why change something that’s not broken?
But I kept holding me to my directions. Even if I didn’t wanted too.
It’s crazy how I couldn’t change the department I was in charge for like I would. But yeah, the big business always seems to know what’s right. But they are not. You have to stand up for your case if you want to get somewhere. Sure, some people can’t understand why you will disobey your manager. But if you know something is right, just do it.
Don’t care that people are full of shit and just wandering around their whole life dreaming about being free and independent. People often don’t change so you have to get the view from their side. Understand it. Process it. And then speak their language. It can be a lot to learn but you are going to have so much usefulness out of it! When you are speaking their language you can control and manipulate them. A green person is a typical caregiver. They do whatever you tell them to do, they will do anything to avoid conflicts. And they even set their own personal agenda to the side to do anything to avoid a conflict. I would never do that. I’m a blue person with a little yellow and red.
I’m the one people come to if they want to know something.
I got it.
I’m full of useful information.
But don’t give that information away for free. Because they will take your kindness for granted. But you’re not the person who just gives things away. No. You are a seller from the start of your life. If you don’t use the capacity you’re given you will live a life where you don’t go where you wanna go, you don’t eat what you wanna eat and most importantly you’re not gonna be free or independent in any way.
The fish is returning to the store.
Customer buy it because they think it’s a good fish from Norway. It is but it has travelled around the world before it ends up in your home. All this markings like “msc” and shit is just bullshit. Of course you’re gonna get an fish from Norway but it is processed in Thailand, packed in Thailand and then shipped back to Sweden.
And the consumer don’t have clue.
This is the future we’re gonna face. Either we want to or not, because how crazy it either sounds it’s cheaper to do it this way. And company is all about making profit. Profit for the shareholders, salary for the executives, bonus for the board. This is gonna keep continue either we want it or not, because in the world we live in its a free market. As long as you follow the laws, rules and policies for the products you’re selling, it’s gonna be okay. And you don’t even have to pay taxes on your products. Just buy some things at the end of the year and, baam!, their is no revenue to report and you don’t have to pay taxes on the profit.
This is something that you can go to school to learn and it’s totally legal.
But normal working people don’t care or don’t know about it. So they blame it the government instead. And they get pissed finding out the company they work for are making millions on the work they do. But hey, if the company are not making money they can’t pay the salaries for their employees. This is a thing that Findus got tired of and moved their production to Germany instead. And a lot of jobs were cancelled. This whole town was working at that factory so now they have to either move or gonna be unemployed. It’s not more than fair. If it’s available and it’s cheaper for better quality on the production why not move it?
People always complain, they have no insight what’s happening and why it happens. Because they don’t care, they just go to their work and do what they have to do and then go home. After one day you can as well throw away your brain, because it’s now working on auto mode.
The fish are gonna be sold, they staff are gonna be uninformed about the process. And the grandmother you know today will cease to exist. Because she won’t exist. The fish is great but it’s not what you think it is.
People don’t want to be fooled and feel stupid about the choice they made as an informed one and then find out that the fish that is on your plate have spend more time in Thailand than in Sweden. So don’t just take the word from big companies that everything is fine. Because if you do, they will run you over with offers, trade mark defending, a lot of commercial in every channel the can get their hands on and convince you that the fish your buying is from Norway and is processed and packed there.
Be an informed consumer. Be brave and take your gut to tell the supermarket that you want to know where the fish is processed and why.
Because if you don’t start now, when will it became a change in the market that is gonna be useful for you, me and the environment?
