Jeremy MillerMinimum Viable Outcomes: What Customers Really WantTheodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”Sep 14, 2017Sep 14, 2017
Jeremy MillerSocial Proof Your BrandTestimonials and references have always been an important part of the sales process. Customers want to validate they’re making the right…Mar 23, 2017Mar 23, 2017
Jeremy MillerBrand Momentum: Customer Follow EnergyIt’s hard to stop a brand on a roll. Either moving up or down, customers follow a brand’s momentum.Mar 3, 2017Mar 3, 2017
Jeremy MillerStrategy Without a MapThe Sahara is the largest tropical desert on earth. It spans over 3,000 miles, and covers a space approximately the size of the United…Feb 23, 2017Feb 23, 2017
Jeremy MillerMake Customer Service a Brand DifferentiatorCustomer service is a point of pride for many organizations, but it can also be a valuable brand differentiator.Feb 16, 2017Feb 16, 2017
Jeremy MillerWendy’s Deviated From the Social Media Playbook, and the Results Were HilariousWendy’s is killing it with snark. Pop over to @Wendys on Twitter, and you will find a brand that is pushing boundaries and having a blast…Jan 26, 2017Jan 26, 2017
Jeremy MillerStart Slow, Finish Fast: How to Achieve Your New Year’s ResolutionsThe secret to completing a marathon is simple, “Start Slow, Finish Fast.”Jan 4, 2015Jan 4, 2015
Jeremy MillerThe North Pole’s Global Brand: Santa’s WorkshopSanta’s Workshop has grown into one of Stickiest Brands in the world.Dec 22, 2014Dec 22, 2014