Jeremy MillerMinimum Viable Outcomes: What Customers Really WantTheodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”4 min read·Sep 14, 2017----
Jeremy MillerSocial Proof Your BrandTestimonials and references have always been an important part of the sales process. Customers want to validate they’re making the right…3 min read·Mar 23, 2017----
Jeremy MillerBrand Momentum: Customer Follow EnergyIt’s hard to stop a brand on a roll. Either moving up or down, customers follow a brand’s momentum.3 min read·Mar 3, 2017----
Jeremy MillerStrategy Without a MapThe Sahara is the largest tropical desert on earth. It spans over 3,000 miles, and covers a space approximately the size of the United…4 min read·Feb 23, 2017----
Jeremy MillerMake Customer Service a Brand DifferentiatorCustomer service is a point of pride for many organizations, but it can also be a valuable brand differentiator.3 min read·Feb 16, 2017----
Jeremy MillerWendy’s Deviated From the Social Media Playbook, and the Results Were HilariousWendy’s is killing it with snark. Pop over to @Wendys on Twitter, and you will find a brand that is pushing boundaries and having a blast…4 min read·Jan 26, 2017----
Jeremy MillerStart Slow, Finish Fast: How to Achieve Your New Year’s ResolutionsThe secret to completing a marathon is simple, “Start Slow, Finish Fast.”4 min read·Jan 4, 2015----
Jeremy MillerThe North Pole’s Global Brand: Santa’s WorkshopSanta’s Workshop has grown into one of Stickiest Brands in the world.4 min read·Dec 22, 2014----