Nov 30, 2017

4 min read

Search Engine Marketing (SEM): Worth the investment for your organization in 2018?

In 2018, businesses will commit more than 41% of their marketing budgets to digital marketing — with the largest part used for search engine marketing (SEM) strategy and campaigns.

SEM vs. SEO — What’s the difference?

The goals of search engine marketing

SEM tactics that work for your brand

Organizational Tactics

Competitive Tactics

  • Which SEM tactics are working for them?
  • Where can your brand seize the opportunity to fill in a missing segment?

Testing and Optimization Tactics

Social media and SEM

One final, crucial tactic: Patience