Campbell Soup is up 16% this year. It also recently hit new all-time highs. Now it’s vastly outperforming the market. For example, at the time of this writing, the S&P 500 is down 6% on a year-to-date basis.

This might convey a lot of information about the stock market right now. Perhaps investors are currently looking for safety and predictability rather than growth and risk. But what’s really remarkable is that while Campbell Soup climbs, they’re also taking on a new initiative — just look at this recent headline:

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