Jess Kovatch5 things I wish I knew as a leader at 25.The Walt Disney Company acquired the startup I was working for when I was 25.Apr 3, 2018Apr 3, 2018
Jess KovatchBaby driver, self tanner, and employee uniforms — marketing lessons in filmWith market saturation at all time highs, everyone wants to stand out. Customer experience is hailed as the one way you can not only be…Feb 16, 2018Feb 16, 2018
Jess KovatchDisneyland employees are in character, are yours?No, I’m not talking about Mickey Mouse, Tinkerbell, and Buzz Lightyear. I’m talking about every ride operator, ticket seller and popcorn…Oct 16, 2017Oct 16, 2017
Jess KovatchThree things everyone needs to stop telling customers.Customers are the main character of your story. They will do business with countless brands before and after you each day, so make sure you…Aug 18, 2017Aug 18, 2017
Jess KovatchWhat Pixar can teach us about customer experiences.Working for Disney, I was fortunate enough to see the effect great storytelling has on their customers. In modern business, consumers are…Aug 16, 2017Aug 16, 2017
Jess KovatchYour ‘World Class Customer Service’ is killing your business.I’m tired of sitting in a restaurant or visiting a website or buying a coffee and being uninspired by a business’s approach to service…Aug 15, 2017Aug 15, 2017