The Profound Power of Connection

We don’t know who we are until we are connected to someone else. — Unknown

I believe that we crave collision. The human kind that inadvertently, but sometimes intentionally, prompts us to make connections between the people and things that we would otherwise deem opposable, unnecessary, distant, or irrelevant. I believe that we connect to make sense of ourselves — our realities, our purchases and how we fit into our communities.

The demonstration of this is evident everywhere — in a man’s desire to find a wife, a brand’s desire to reach an audience, a politician’s quest to build trust, a doctor’s attempt to create comfortability in a cold and unfamiliar exam room. We are all desperately searching for ways to connect with the people, products, and communities that make up our worlds. Fulfilling this need is as essential to the human experience as ice cream is to cake.

I am fascinated by the power of it all and what happens when the authentic bringing together of people, brands, communities or concepts actually happens. And how the result of those connections can be powerful enough to shift thinking, create purpose, rearrange emotions, persuade irrational behavior, birth revolutions, and — at times — change the world.

As a wife, mother, and storyteller, I can say that the observation and experience of connection has changed my world and the angle in which I view it. For me, it’s everything. Connection is the reason I have a soulmate. It’s why Barack Obama and Donald Trump won. It’s why Dr. Seuss is widely celebrated in schools and why teachers are some of the most influential figures in our adolescent lives. It’s why we prefer iPhone over Android, why moms swear by Pampers, not Huggies, and why Creme de la Mer will forever be the best anti-aging moisturizer. It’s why some brands thrive and some brands die.

Connection is everything — for life, relationships and business.

Over the next 30 days, I’ll be sharing stories on the profound power of connection and how we go about finding the links between us that help fulfill this fundamental human need.

I invite you to follow along and join the conversation!