Content Curation Hack: Find Quotes from BIG Voices that Already Advocate Your Brand

Because content marketing is selling the hole, not the drill.

Content marketing is a part of nearly every business. Vast amounts of time are spent curating great content that audiences will enjoy, so it can be easy to forget that the point of all this gathering is not just to engage the audience — but crucially, to add value to your brand. Let’s have a look at a simple yet very effective content marketing approach that will make your brand resonate.

You can no longer talk “at” consumers

The marketing world has changed beyond recognition. It’s not enough anymore to simply tell customers how great your product is:

Old school marketing talked “at” consumers

I’m going out on a limb here and guess you don’t trust this ad. In fact, I bet you did not even bother to read it.

Why? Sure it’s kinda tacky — that doesn’t help. But more importantly, it’s because the market place has evolved. These days, consumers are surrounded by publicity every minute of the day, and all this advertising means they’re more discerning about what they believe, and even about what they listen to.

It’s why readers close pop-ups in web pages instantly, skip past adverts in newspapers, and make a coffee when the ad break starts. People simply do not like being marketed to. Period.

Consumers trust independant voices

This means brands have had to get seriously creative with how they market their products. With clients more cynical than ever, subtlety and authenticity are the new black. One very effective way of bypassing these issues and establishing trust is to deliver your brand message with external voices.

When was the last time you went on trip advisor? Or read a product review on Amazon? Better still, when was the last time you watched a film because it got a good review? I’m going to go out on a limb here again, and say it was not so long ago. And why do that, instead of simply looking at the website, or watching the trailer?

Because consumers place a higher value on independent voices. And with so many voices in the media ether, what every business really needs is a way of finding the ones delivering their message. That’s where Storyzy comes in.

Try finding news quotes from trusted influencers

Storyzy is a content curation tool offering a unique service that will increase your brand’s resonance. Its engine automatically extracts dialogue from breaking news stories, meaning content marketers can find the voices that are most influential for their brand.

Simply select the speakers or keywords influential to your brand, and Storyzy will deliver all relevant quotes by daily email alert. All these trusted voices not only make for shareable content — they will help also help create a space in the market for your product or service.

Check out this perfect example of an independent voice in action…

Caitlin Jenner quote: happiness is wearing nail polish long enough for it to chip

For a nail polish company, leveraging this quote is so much more effective than any official campaign, for two reasons. First, her opinions carry an authenticity that the brand itself never could. And second, her words are infused with the emotions she connects with the act of wearing nail polish. Instead of feeling cynical, or simply ignoring the words all together, readers engage with her emotion.

Oh and guess what: they also just started thinking about nail polish. One quote — big difference.

Why fight for attention and trust? Advocate your brand with voices people are already listening to — choose a quote.

Content Curation hack: Use BIG voices to your advantage!

Read more about Influencer Marketing hacks here:

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