Next Stop: Content Marketing

People are already talking about your industry— curate their quotes!

It’s actually easy to market a business and get the public’s immediate attention if you have money; you can buy prime time TV spots on all the major channels in your country, pay for billboards all over the big cities like Los Angeles or London, sponsor luxurious events and invite all the top bloggers and media, and you can also spend millions of dollars on digital advertising. That’s how multinational companies do it, and it’s very successful. However, there are other ways to get your business in the spotlight without breaking the bank.

Believe it or not, there are already advocates out there talking about your industry. Don’t believe me? check the news. There are strong (and new) voices everyday in the media that can be used for your campaign and can spark not only interest, but action.

Here are some quotes about traveling that we found on Storyzy today that can be used for a travel marketing campaign:

“About 12 million British tourists take a vacation in Italy every year, making them one of the largest groups of holidaymakers in the country”
 — @TripAdvisor
“More than 3 million Southern California residents are expected to take an Independence Day vacation this year — a 1.3 percent increase over the 2015 Independence Day weekend”
@AAASoCal
“About 12 million British tourists take a vacation in Italy every year, making them one of the largest groups of holidaymakers in the country”
 — @federturismo
“I ask passengers to begin the vacation at home; checking-in at home will save you time. Prepare a biometric card, which will enable quick passage through border control and leave you with time to spend at the Duty Free”
 — Shmuel Zakai, Ben-Gurion Airport General Director
“We are in Hawaii now, because that has to be America’s favorite vacation spot.”
 — @JulieChen
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