Storyzy launches the first automated blacklist for advertisers specialized on fake news

Storyzy
Storyzy
Jul 25, 2017 · 2 min read

Storyzy, a tech start-up that has been working on the automatization of fake news tracking for 5 years, launches an automated blacklist of fake news sites for advertisers and ad platforms. Today the automated blacklist contains more than 700 sites (representing +500,000 urls).

Our blacklist is generated and updated in real-time through an algorithm which extracts quotes from articles and compares similarities between websites, while other solutions are using keywords to provide their blacklists (those often concern only violent content, hate speech, pornography and not fake news). For their fake news blacklist, alternative solutions often use some lists manually made by individuals or philanthropic organizations, and therefore not updated very often (Open Sources, Politifact fake news list…). These lists additionally are not dedicated to the advertising world.

Storyzy’s blacklist is continuously updated (unavailable sites removed from the list and new sites added in real-time). An ads buyer can use it to filter websites on where he would not want them to appear.

It’s especially true for programmatic campaigns because advertisers have no idea where their ads appear. And a recent BrightRoll from Yahoo! Study reveals that 43% of programmatic advertisers will blacklist fake news publishers (May 2017).

A unique technology

The Storyzy’s automated process to detect Fake News sites is based on its capability to extract quotes from articles (what people are saying) through its strong expertise in NLP (Natural Language Processing). Through our quote approach we are able to compare websites and find similarities between them to distinguish the fake news sites from mainstream media that don’t use these quotes.

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Storyzy

Storyzy provides to advertisers and media agencies a brand safety solution to avoid fake news context.

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