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By: Erik Snider, VP Marketing at Strigo

At what point in the customer journey does customer education come into play? Well, it should be an integral part of your business strategy throughout the entire customer lifecycle. This begins at your first point of contact with a potential client, when trying to establish buyer awareness of your product, and continues through the stages of client acquisition, onboarding, retention, and growth.

This diagram from a recent blog by Sumeru Chatterjee does a great job depicting how customer education can drive value across the client lifecycle:

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Let’s look at what some of the experts, including Sumeru, have to say about why customer education is critical for B2B companies and how having a dedicated customer education strategy can lend a huge advantage from the awareness stage to the growth stage. …


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By: Ben Shoval, Head of Product and Co-founder at Strigo

Your customers want to feel supported every step of the way. They don’t just want to purchase your software; they want to feel like you’re invested in them and committed to their success.

By offering customer training throughout your relationship, you can help establish a strong partnership with your customers, demonstrating that you’ve got their back every step of the way.

If you’re a SaaS business, this is even more important, since you’re relying on customer renewal to drive your business forward. …


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By Donna Weber, President, Springboard Solutions

While remote training has been around for a long time, you might feel overwhelmed trying to figure out yet another new way to do things during these challenging times. Don’t worry, read on to ready your team and your customers for hands-on remote training no matter where in the world they are and no matter where in the world you are.

In the recent webinar hosted by Strigo titled “Need to Switch to Remote Training? …

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