Stuart Davidson
Oct 20, 2014 · 4 min read

Help Make Sense Of Social Media

You need to understand the way all the social media platforms work and how people use them. This part of your social media analysis will help you determine whether you’re using the platform optimally and whether you’readdressing your audiences needs sufficiently.

Topics and Trends

Your social media analysis will indicate certain trends around your niche or industry that could provideopportunities otherwise missed. You can check to see if there is certain content formats, types or placements that do better at certain times of the year, and whether you should periodically adjust your content to suit trending topics.

Populating Reports

Reports are always important to demonstrate the value your activities produce. Conducting effective social media analysis will provide the data and knowledge to include in your reports.

Look Into Ways to Evolve With Your Coverage

As you progress in your use of social media, your coverage will develop and grow. Are you progressing with your campaigns and delivering upon your objectives, or are your plodding along and doing what you must?

Refining, Improving and Adjusting

As you delve into your social media analysis, you’ll find areas of your marketing that need improving and refining. There will usually be areas that aren’t working as effectively as you expected and hopefully some areas that have succeeded your projections.

How To Analyse Your Social Media Efforts

Check out this infographic by The ODM Group about how to analyse your social media efforts.

Start Using Tools

Now that you know how important social media analysis is, it is time to use social media monitoring tools to assist in your efforts. There are many available, and they make the watching and learning process so much easier. Consider further complimentary tools like Google Analytics and Hootsuite to help in collecting your social media data for analysis.

Are You Improving Your Campaigns Through Social Media Analysis

If you’re not moving forwards, you’re moving backwards. Start analysing your social media campaigns and you’ll be in a much better position to make strategic decisions and get the most out of social media as a tool for business.

    Stuart Davidson

    Written by

    Freelance, #SocialMedia Marketing, Digital Marketing. Get my free #SMM eBook here: Lots of helpful #Mktg resources on my blog ↓

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