Major brands are looking for social media support to deal with the impact of Tik Tok on their businesses, our June Marketers Most Wanted report revealed. The latest Marketers Most Wanted report found that social media was the top priority for chief marketing officers in June and that they were on the hunt for people and agencies with specialist skills in the area. …

What I’ve learnt as product lead for a marketplace startup This year I joined Studiospace as the Global Product Lead, venturing into the world of B2B marketplaces. While having worked in Product at a startup before, marketplaces have unique complexities and interesting challenges which I wanted to share. Here’s some of my learnings so far: 1. Measuring the right things …

As a (defacto) Aussie that works almost solely with entrepreneurs, I’ve been pretty nervous about the whispers I’ve been hearing in the proverbial corridors of the virtual offices I’m privy to… People are talking about economic downturn. Many Fintechs (like Klarna) are laying people off. In the startup space (that…

When it comes to defining what excellent product management looks like, opinions can vary hugely. That’s firstly because while product management has existed under different names, it’s only really become practice and a role in the last 20 years. …

Your new project is important. Really important. This is your latest chance to make an impact. You’re confident that your in-house team can do an OK job. But will they really smash it out of the park…? Haven’t they got one too many other things on the go right now……

Five creative and economic reasons why corporate brands should work with independent agencies: 1. THE ‘CREATIVITY PREMIUM’ YOU RECEIVE WHEN WORKING WITH INDEPENDENTS Creativity and pioneering talent will always get drawn to a home where it feels it has purpose and real impact. More often that spiritual home is at…