Keeping it realDigitalisation is changing how we experience financial services brands — but what we want remains the same.Jan 7, 2020Jan 7, 2020
Digging deeperBehind every good creative brief you need a broad, frank discussion to get to the heart of what’s really required.Jan 7, 2020Jan 7, 2020
Telling without telling offChanging behaviour is never easy. Having a grown-up conversation is a good way to start.Jun 27, 2019Jun 27, 2019
Does Brexit create an identity crisis for heritage brands?Heritage is a delicate topic in brand and visual identity. Companies often want to emphasise their roots. History can be a source of…Jun 3, 2019Jun 3, 2019
The new uniformFintechs are great at finding niches they can own in financial services. So why aren’t they doing that with their branding?Apr 17, 2019Apr 17, 2019
Even best-in-class UX is not the whole showA great user experience comes from digital design, visual and verbal identity and what the brand stands for all working together.Mar 18, 2019Mar 18, 2019
Fortune favours the braveOne sector we keep a close eye on from a brand and visual identity perspective is professional services. Having worked with EY for many…Feb 26, 2019Feb 26, 2019
Start up as you mean to go onWe had an illuminating conversation with a venture capital firm recently on attitudes to branding among startups. What we heard reinforced…Feb 25, 2019Feb 25, 2019
Minimalism goes mainstreamBrands brave enough to drop their name from their logo: Apple, Deutsche Bank, Mercedes, Nike, Shell… and Mastercard? We didn’t see that…Feb 25, 2019Feb 25, 2019
