So you have a great brand and you’re thinking “where are the people?”
Whether you’re a start-up or well established company, it’s essential that you keep the public — and in particular your target audience — interested and engaged. More publicity will almost always lead to more sales. Here are 5 ways you can generate interest.
1. BLOG BLOG BLOG
It does wonders for SEO, helping potential customers locate your brand.
Regularly updated, a blog also generates interest and promotes repeat visitors with the promise of fresh content.
It establishes your company as an authority on the subjects and issues related to your brand.
2. EMAIL MARKETING
There are 3 main types of email campaigns: Auto Responders, RSS, and Regular. When used effectively, they create a powerful marketing strategy.
Auto responders — Emails that are sent out at specific stages from initial sign-up or subscription. Emails like these help to reinforce your company’s key messages in manageable chunks.
RSS — Emails that contain content from an RSS feed. Since blogs are generally RSS, they can work as an automatic monthly update on your latest posts.
Regular — Emails manually sent out at particular times e.g. Holidays, Birthdays etc. –best for advertising special offers.
3. SOCIAL MEDIA
If you don’t have a business Facebook and Twitter page already then you really need to consider setting one up. It’s an incredibly simple and free way to promote your brand. With more than 75 million active users on Twitter and over 400 million active users on Facebook reaching the masses is easier and cheaper than ever. The trick is content. High quality content (like articles, pictures, and quote pictures) gets the best engagement.
If a picture’s worth a thousand words, a video is worth a million, and viral videos are the all-stars. The best way to create an identity for your brand and start a conversation about your company is to create a video and share it on YouTube. Generally speaking, the video should be fun, not pushy, and not sales driven. You Tube can deliver sales, but the best videos create buzz for your brand. A great video can produce thousands of views on YouTube and priceless public awareness for your company.
Everyone loves a great deal and promotions can certainly generate interest. Even if people do not go for the deal, it can peak their interest enough for them to check out your site and learn more about your brand.
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Adam Buschbacher is the Founder of Success Fastlane -SuccessFastlane.com. Follow him on twitter @A_Buschbacher