Case Study 4: Vedantu — Assignment 3

Based on segmentation in assignment 1

Social Media

Facebook & Linkedin are quite popular especially with the parents and children. Perhaps another avenue is WOM — Word of Mouth Marketing by encouraging parents and students to share on their wall and giving them some freebies. Facebook provides excellent marketing tools on web and mobile to target advertisements precisely across different segments (democratic, behavior, geographic and Psychographic

SEO/SEM

The website need to be optimized for several keywords at a basic level for organic growth and perhaps pay-per click campaigns on specific keywords could deliver good returns.

Tradeshows, Events, Roadshows

This could be quite powerful to participate in tradeshows, events and roadshows such as 10K Marathon and so on and be recognizable brand in some way or fashion. This generates quite a bit of interest among parents and “call for action” could be pushed.

Content Marketing

Writing Blogs on Vedantu’s site, Medium, Linkedin and Facebook could be potentially powerful to generate interests and traffic into the website — so leads could be generated.

Blogs could be complimented with images and Videos on Youtube/vimeo would be great lead generation into the website. Then how well the content can resonate with target user and how user can be helped on inline chats can lead to tangible conversions

Writing Guest blogs by future and past students and on thirdparty sites could generate lot of leads

Large Hoardings on public places could help for brand advertisements along with Radio and TV advertisements if budgets allow.

Submitted by Team R1