Solution to Case Study #4: Vedantu — Assignment 1

We can divide the target segment based on the case info

1. Based on Demographic:

a) Student in the age group 14 -18 years (Students < 14 years, it might hard to influence them).

a) Students in age group — 18–22 years. There are several subjects, that might be harder to comprehend.

b) People in the age group 35–45 years (People in this age group normally go after looking different study options for their children)

Vedantu relies on students/subjects having decent internet speed and bandwidth, though their platform works in lower bandwidth,

Based on Geographic: Only metro cities such as Bangalore, Delhi, Hyderabad, Chennai etc., can be potentially good and realistic.

Based on Behavior: Children of parents works, as they do not have time to focus much on children’s education

Based on Psychographic: Children who have shown interests in competitions such as Spelling Bee, Maths Olympiad, IIT-JEE et.,

Submitted by Team R1