Here’s to us! — Sugartrends turns 4!
Hip hip hooray! Sugartrends turned 4 and we didn’t let the chance slip to celebrate this with a big, fat Sugartrends birthday party. A bit late, but better late than never. Last Thursday we shut down our computers a bit earlier than usual and started to prepare our office for the party. At 7 PM, the first guests arrived. After a small champagne reception, our guest had the chance to take a look at our office and rooftop terrace. There were many interesting conversations and a lot of laughing and networking. For our store owners an ideal opportunity to get to know the faces behind Sugartrends and to exchange with other store owners and for us the possibility to get to know the people behind the store names.
We loved to meet the owners of Walk of Beauty, Stacks Ehrenfeld, Bizar_Cologne and also our neighbours from Hennes Finest Pfeffer-Boutique. Bus also LOOK! Conzept Store, Der Feine Herr, SHIPSHEIP, KunstStücke by Dettmer and boyce and girls did not want to miss out on the fun and decided to pop by.
Together with a fingerfood buffed we offered different gins for a tasting. All gins that we presented come from our stores. Among other things we also presented the colour changing Illusionist Gin, Gin Sul and Hafencity Gin from Hamburg and Daisy Gin with real daisies made in Cologne. We also offered the new trend drink coffee tonic with coffee from Die Kaffee Privatrösterei in Düsseldorf. Great music rounded off the evening, that was a pleasure for all those present.
Our founders Tim and Christian also told us a bit about the beginnings of Sugartrends and how everything evolved throughout the years. You can read about this and about what Sugartrends wishes for its birthday in our interview. For our 4th birthday we asked Tim and Christian 4 questions:
1. Happy birthday Tim and Christian! Please tell us how everything started. How did you get to know each other and how was Sugartrends “born” 4 years ago?
“We actually know each other since 2001 from university. Everything started with playing business. And at one point we started building “real” companies. Some were successful and some didn’t even survive the start. The Sugartrends concept was developed throughout the years until we started conceptualising a bit more precisely in 2012. We, as clients, were missing special and unique things from beautiful stores. When a friend of us opened a store we realised how difficult it is for independent shops to be heard in the digital segment. After a short test period, this finally led to the founding of Sugartrends in 2014. We just realised that there are thousands of small and independent shops that need help maintaining or setting up their online shops and that an online marketplace is a good solution for the needs of both clients and shop owners.”
2. What changed since the founding of Sugartrends and what is the biggest success you have had in the past 4 years?
“We obviously got bigger, more professional and faster. But mainly we understood that the marketplace won’t function properly for small stores without coordinated processes and IT. This is why nowadays we put a lot of work into the development of interfaces to different systems and the simplification of technical user surfaces for our store owners.”
3. What is Sugartrends biggest birthday wish?
“That it becomes well known how easy local shopping is with Sugartrends and how it positively influences the retail market long term.”
4. Is there a road map for the next year? What do you wish to accomplish until your 5th birthday?
“ We want to extend and further establish our young collaboration with Eurowings. This will also extend our reach and show that the Sugartrends concept also works on a bigger scale and provides added value for Eurowings passengers who will then shop locally in Sugartrends boutiques. Until the end of 2018, we want to present the most beautiful cities in Europe on Sugartrends to make our product range even more appealing. We hope that before Christmas, the media will talk about the most beautiful presents that you can find on Sugartrends, where the speciality and uniqueness of products meets the idea of sustainable shopping under the same roof.”
Thank you Tim and Christian for this interesting birthday-interview. Happy birthday Sugartrends! #makeawish #happybirthday
In our party collection you can find great party products and decorations for your next birthday or summer party. #happyshopping #happybirthday
