2017: Marvel finally realized social justice doesn’t sell

Well, imagine my “shock” that pandering to Social Justice Warriors and the “Alphabet Soup community” backfired terribly on Marvel. Well, not like I saw this coming from a mile away. I mentioned this happening November last year and now it seems to be in full swing with comic books being canceled left right and center. Where are all these so-called progressive Social Justice Warriors now with their support? Why aren’t they coming out in droves to support these comic books? Marvel sales have sunk faster than the Titanic after hitting that iceberg. Am I surprised? Not really, this is what happens when you pander instead of keeping your existing fanbase happy.

The “Diversity Brigade” that complains about a title like Miss America Chavez getting canceled you may like the book, but every article written about the character on the internet and by the comic book writers themselves mentions minority and sexuality every opportunity they get. Maybe just maybe if the characters you were writing actually had some CHARACTER behind them instead of using things like sexuality and representing minorities as your sole selling point, people would buy those comics. I and many other fans read comic books to escape reality as a form of escapism if we wanted to be lectured at, we would have signed up for a gender studies course.

A lot of people including myself are just done with being inundated with force diversity, moral posturing, and lecturing. The big problem with these loud petulant Social Justice Warriors types they refuse to acknowledge that they are not the primary demographic for comic books. No matter how much they scream about equal representation. The reality of the situation is if the majority of your customers are not buying something, it gets canceled. Marvel like any other company is a business, that is the bottom line. The people who complain about these cancellations are the people who are living in a world of what they want, but not a world of what actually works. And these canceled titles are evidence of this.


Originally published at g33kp0rn.wordpress.com on January 1, 2018.

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