sunni.freyer
Aug 31, 2018 · 1 min read

Good overview though I’m still annoyed by the lack of mention of step one of a PR strategy — the research step, which takes months to complete, As I read the above text, I wondered if it was written by a non-native speaker of English. I was distracted from salient messages by the incorrectly worded sentences and grammar issues. Note that “the team has” is correct; “the team have” is incorrect. I know, I know.. grammar nazi.. the reason for editing copy is that it keeps readers reading without distractions. That’s a good goal.