Flixxo is a decentralized video platform, which merges the Blockchain and Bittorrent Technologies together. The Flixx token allows advertisers, seeders(a seeder is someone sharing content for content creators as a third party), content creators and viewers to interact with each other within a social economy:
All three user groups benefit from the platform. Let’s see who the economic side of flixxo works.
Flixxo has 3 user groups:
- Viewers/seeders
- Content creators
- Advertisers
All three groups are linked on Flixxo by the Flixx token.
In order to present ads on Flixxo advertisers buy tokens on the market. With these tokens they are able to present ads to the viewers on Flixxo. As with most online advertising, advertisers can bid for ‘air-time’.
Now instead of paying a company for the displaying the ads advertisers pay the viewers directly. In Flixxo viewers are not presented with ads ‘at random’ but, can request ads at any given time while using Flixxo.
The incentive for viewers to request ads is simple, in order to view content on Flixxo viewers pay content creators a set amount of Flixx. Content creators can define how they would like to earn with their content. This can be by pay-per-view, pay-per-like or on a subscription basis. The Flixx content creators earn on Flixxo can be sold back to advertisers on the market.
For the viewers, watching ads is not the only way they can earn flixx on the platform. Flixxo uses bittorrent technology to distribute videos in a decentralized way. Content creators can share a set percentage of the earning with seeders. Incentivising viewers to seed their content and create more exposure. Viewers watching the content pay both the content creator and the seeders.
Only 10% of the Flixx advertisers pay to display the ads go to the Flixxo team. On Flixxo 90% of all ad income goes to the content creators. For reference on YouTube only 55% of ad income go to content creators. But only if content creators meet the high demands set by YouTube.
With the social economic system Flixxo removes the advertising-centric environments that we see on popular video platforms today. Flixxo creates a flow of revenue that helps advertisers to reach their audiences, viewers to watch the content they really want to watch and content creators to monetize and therefore rise the quality of their content.
