Product managing your wedding

When a couple decides to get married they usually have two options: organise the event themselves or hire someone.

When my husband and I — both product managers — decided to get married we figured we would do it ourselves: no amount of coordination nor trust could have given us the memories that we wanted to create, so we set on our path of becoming Wedding Product Managers!

Here are some tips on how to manage your wedding as a product.

Make your website stand out from the crowd

Identify the key features that your audience will want to use on your website and stick to the platform that gives you most of these. Beside the design of the template, consider if there are features for photo gallery, social buttons, forms, multi language support, mobile readiness.

Our guests and family speak different languages, so multi-language support was key and many solutions were too expensive. As the geeks we are, we decided to develop the website ourselves using:

Follow through on your Social Media Marketing

Social media marketing takes effort and strategic thinking: it’s meant to drive traffic to your wedding site to gain more engagement and build hype around the event.

We have totally failed at this, so the major tip is to follow through on your initial intention. Here is some more wisdom:

  • Before publishing a hashtag, check how it has been used on social media. You may find out unexpected content associated with it…
  • Consider using a scheduling tool to do the sharing for you at your desired intervals. There are loads of options out there that have free plans, for low usage, such as the one expected for a wedding use case. Check out this of 33 Social Media Scheduling Tools Compared article.

Email marketing

If you want professional emails, use professional tools! Creating a nice email is easy when you sign up for a free plan at MailChimp and use their email templating software or use CampaignMonitor. However you do it, make the emails look good and make sure to track interaction. You can place a link generated via url shortner to track clicks.

Customise your guests’ experience

Your guests are your users, they have done sacrifices to join you, so it’s only fair you take all necessary step to make their experience amazing.

Gather as much information as possible about their needs, and be ready to change aspects of your wedding you did not consider before.

  • Dietary requirements can help you define the menu better. We found ~8% of our confirmed guests were either vegetarian or had an allergy, so we upped the vegetarian part of the menu and made sure there was not too much gluten around.


  • Ask about children’s age. Knowing how many children there will be is not enough. Knowing their age can tell you if you need to hire someone to look after them or not.
  • Get to know where your guests are staying. We decided to provide a shuttle service for our guests and created a pick up map for them, besides it’s always helpful in case of emergencies.
  • Store all this in a spreadsheet, to share with catering and venue teams: they will appreciate it.

Be visual with your photographer

Wedding photographers don’t come cheap, and you don’t want to end up with pictures you don’t like. It’s really important you communicate your ideas to your photographer.

Pinterest is great for this! Create a board with wedding pictures you like and share it with your photographer. This can help you make sure you are alinged on the style and tone of the photos before it’s too late.

And finally, after so much work and preparation, don’t forget to enjoy the day. It will be great because of you!