The Complete Guide to Teaching Yourself Adobe Analytics (Free Resources Included)

Adobe Analytics is a powerful web analytics tool, especially with all the customizations and segmentations.

Despite being such a flexible and powerful tool, there aren’t many materials to learn Adobe Analytics on our own. It’s true that Adobe has their training center, but not all of us can afford the price of $900 for each course.

As such, we’ve attempted to create a cheat sheet full of free materials for you to start learning Adobe Analytics. The resources in this guide is especially suitable for beginners and intermediate users.

So, let’s begin?

New to Adobe Analytics?

No worry. In case you are a frequent user of Google Analytics but have no experience with Adobe Analytics, this beginner’s guide to Adobe Analytics by Kevin Butter is a great starting point for your learning.

Our Finnish fellow Antti Koski also compiled two rather comprehensive sheets to help you get up to speed.

• The ultimate (cheat) list of resources, help and people to follow
• Best resources to master Adobe Analytics, including Workspace & DTM

Already Have Some Basics?

Great!

Next step is learn how to customize your traffic variables to unleash the full power of Adobe Analytics. In an account, you can create up to 75 custom traffic and conversion variables as well as 100 custom events.

By using custom traffic variables with relevant dimensions you can get great insights: e.g. by splitting Visits metric by Site Section you can see how many people viewed a particular section of your website. Check out this blogpost by Digital Balance to learn more about building custom reports.

Also, take a look at Adam Greco’s blogpost on Analytics Demystified to make sure you are using the power of segmentation to its fullest in your reports. Segments allow to see what customer groups are performing best and allocate the budget to convert the ones with most potential.

Conclusion

Undoubtedly, Adobe Analytics is very complex and takes time to learn. Yet, when you master the tool, you can do many things with all the customizations and segmentations. We hope this guide will help you in your Adobe Analytics journey.

Update

We are very excited to announce that the we have just released the Adobe Analytics connector for our Google Drive Add-on.

“The Adobe Analytics connector is absolutely important for our data extraction and connecting the data to visualization tools such as Google Data Studio. It helped us save plenty of time and focus on analyzing data and providing meaningful insights to clients.”

– Bruno Bopp, BI Analyst, Cadastra agency, Brazil

With this new connector, you can:

1. Export data into Google Sheets for reporting and analysis
2. Blend Adobe Analytics data with PPC, social, email and other data
3. Connect Adobe Analytics to Google Data Studio & Tableau

Take your chance and try the connector now as it is free for 30 days. While Adobe Analytics is an excellent tool on its own, it is much easier to perform analysis and build reports on spreadsheet.

If you have any suggestion for improvement or would like to share how you use the connector, hit us up!