Consultant. Business growth.
Publishers are fighting the wrong battle.
Let’s start with a timeline of articles:
1. August 11, 2010: How to fix online advertising
2. January 4, 2013: Here’s how to fix digital advertising
In March 2014 the NYT had 760, 000 digital subscribers and was facing declining readership. Their audience on their website and on their smart-phone app was falling. Revenues were falling year on year.
On September 4th, The Verge reported that Instagram is building a standalone app for shopping which stated:
“More than 25 million businesses already have Instagram accounts, and 2 million of…
Over the last few years, one has been advising a friend-entrepreneur. She is an information security expert, from the best of engineering schools and coupled with a management degree from a top institution. Her career experience has been in her chosen field…
44% of US adults get news on Facebook.
The latest Pew report on US adults, News use across social media platforms 2016 highlights the rapid progress social media has made in the world of news consumption. The growth in percentage of users who get news on…