Suprio Guha Thakurta3 Lessons From The New York Times (NYT) Subscription Success StoryIn March 2014 the NYT had 760, 000 digital subscribers and was facing declining readership. Their audience on their website and on their…May 21, 2019May 21, 2019
Suprio Guha ThakurtaWhy Facebook shouldn’t launch a separate Instagram Shopping app.On September 4th, The Verge reported that Instagram is building a standalone app for shopping which stated:Sep 17, 2018Sep 17, 2018
Suprio Guha ThakurtaStrategy Is Not About Deciding What To DoOver the last few years, one has been advising a friend-entrepreneur. She is an information security expert, from the best of engineering…Mar 11, 2018Mar 11, 2018
Suprio Guha ThakurtaSubscription Marketing Is Like Watching A Monkey Climbing A Greased PoleContent and product monetisation is playing on everyone’s mind. Creating content (or a product) that people want to read, watch, listen to…Mar 2, 2018Mar 2, 2018
Suprio Guha ThakurtaFacebook is eating the news44% of US adults get news on Facebook.Jun 6, 2016Jun 6, 2016
Suprio Guha ThakurtaDear CMO, there are no more new customers.75% of global consumption growth in the next 15 years will come from existing consumers.May 16, 2016May 16, 2016
Suprio Guha ThakurtaMarketers’ Millennium MirageMarketers are spending 500% more on millennials than all other groups combined, says this article in Adweek. The obsession with this group…Apr 21, 2016Apr 21, 2016
Suprio Guha ThakurtaPublishers are fighting the wrong battle.Let’s start with a timeline of articles:Apr 14, 2016Apr 14, 2016
Suprio Guha ThakurtaCherry and the Magic PlaneCherry lived in England with her father and mother, Cherry Pop and Cherry Mom and all their relatives in a big cherry tree forest.Nov 4, 2015Nov 4, 2015
Suprio Guha Thakurta3 global forces affecting the publishing industry and what they mean for IndiaThere are three forces disrupting the global publishing industry. First, smartphones. In 2020, 4 billion or 80% of adults will have one…Oct 31, 2015Oct 31, 2015
