Five rules to make me actually write
Jake Knapp

Good stuff, Jake — thanks! Your #5 is spot-on. When I started my first business in 1999, I knew that I would never survive if I was stuck in my house all day every day. So, whether I was going out to meet with clients or not, I made sure to visit Starbucks as often as I could afford and to attend my favorite weekly networking group every week. (I even led that group for two years.) I also still get up and get dressed every day — shower, makeup, the whole bit. No working in my pj’s! I don’t know if that matters for you (although you could use a little eyeliner), but it makes me work better. Oh, and one more thing that works for me: When it comes to writing, I have a hard time sticking to a real schedule, although a loose one can be helpful (e.g., “Tuesday afternoon”), but if I leave my work open on the desktop, it is much easier to sit down and get to work.

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