Change Management Isn’t Hard, Is It?

One of my clients is trying to push their organization to think bigger and differently than it’s used to. It is easy to think about the work that needs to be done, but not everyone considers the change management process that is required to ensure success. If you don’t have ongoing communication with your stakeholders to align and prepare them for the change, it can have a negative impact. The credibility of you, your team and your initiative is at stake if things go wrong. Are you willing to take the risk?

There needs to be a well thought out plan. What information needs to be shared? Who needs to be included in the communications and how will you share it with them? It can’t be some last minute messaging right before it is implemented. Communication needs to happen early on in the process of the initiative. There are people who are trained to do this and think about all of the impacts of the messaging, and the various ways to communicate it. You may need to leverage multiple mediums to reach people. For example, emails, newsletters, lunch & learns, flyers, training sessions, webinars and town hall meetings are just some of the ways to think about communicating this change.

Research has shown that it may take up to seven times for people to receive the information, understand it and be prepared to deal with the impacts of the change. Neither you, nor your team has the time to spend doing this type of work. You need to focus on your own deliverables and making your deadlines. Communication may sound easy, but it isn’t everyone’s strength. With the amount of information coming at leaders now, it is critical that you leverage resources who know how to do this well and can support your initiative.

Susan M Barber is President of Susan M Barber Coaching & Consulting, LLC. She works with individuals, teams and organizations to build skills that leaders need to attain breakthrough results. Her passion for coaching and leadership development is driven by seeing the transformation of leaders as they reach far beyond their own ideas of success. She continues to drive custom programs for groups that want to make changes in their careers to become more powerful leaders. For more information or to follow her leadership blog,