Susan McLennanCrafting a Compelling Brand from Your Personal StoryHow do you transform a personal story into a powerful brand? Here’s what you need to know to craft a human message that resonates with yourSep 14, 2016Sep 14, 2016
Susan McLennan5 Ways Your Brand Story is All Wrong (and How to Fix It)Do you know what turns off potential customers when they read your brand story? We show you the top five mistakes so you don’t make them:Sep 8, 2016Sep 8, 2016
Susan McLennanHow to Avoid the Humble Brag When Telling Your StoryWhenever you share your brand story, it’s important that you avoid the humble brag. If you don’t, your potential customers will tune you…Jul 12, 2016Jul 12, 2016
Susan McLennanThe Art of Persuasion: Say Hello to Storytelling!People are tuning out conventional sales rhetoric and paying more attention to storytelling nowadays. We’ll show you why this method is…Jun 20, 2016Jun 20, 2016