Reassessing and Retargeting my goals for 2021

A year ago I started my journey to online freedom. My goal was and still is to become independent of working a job and creating a lifestyle that allows me to live anywhere in the world I choose. It’s time to reassess what worked and what didn’t work. But more than that, I’m surprised at how I have had to pivot from the projects I thought would make good money to money-making avenues I didn’t even think of last year.

If I had not created the spreadsheet to track the numbers, my thoughts would have fooled me about where the extra money was really coming from.
If I had not created the spreadsheet to track the numbers, my thoughts would have fooled me about where the extra money was really coming from.
Photo by Isaac Smith on Unsplash

I set up a spreadsheet to monitor website traffic and sales. Doing this was a great help. If I had…


Offering products or services to your audience and clients takes forethought and intention.

Written by: Lisa Peranzo for Smartrepreneur

Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Photo by Eliza Diamond on Unsplash

We are finally approaching the end of 2020. This year has tested all of our strength and will power, yet in a matter of days, it will be over. For some small business owners, the holidays signify a time to slow down and step back from their business to focus on the season. However, the holiday season can mean an influx of business as well as an unprecedented opportunity to further connect with your clients, through offering your clients products or services that will help them make the holiday season more enjoyable.

Offering products…


Adapting to the art of being flexible and evolving with your audience at all times, not just a pandemic.

Written By Lisa Peranzo for Smartrepreneur

As entrepreneurs, one of our primary goals is ensuring we are providing our audience with products and services that serve them. After all, most entrepreneurs step into the entrepreneurial space because we want to share our passion with the people around us from a place of service. The time and financial freedom payoffs are just a bonus.

Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Find Lisa at her Website

If our predominant goal is to give of our time and knowledge to our community, we have to ensure that we evolve with our community. After all, that time and financial freedom that are such amazing payoffs…


The Pros and Cons of Selling on Amazon, eBay, and Etsy

Amazon, amazon seller, online business, home based business, etsy, online store, eBay, eBay seller, selling on eBay, Prime
Amazon, amazon seller, online business, home based business, etsy, online store, eBay, eBay seller, selling on eBay, Prime
Photo by Hello I’m Nik 🎞 on Unsplash

One of the quickest ways to get started selling online is to leverage the power of third-party sites. E-commerce giants like Amazon, eBay, and Etsy, are well-established sales and marketing platforms. Especially with more people staying home, people choose to shop on these sites, and the numbers keep growing.

Because these mega-sites have created the platform and keep it running, there’s no need to build a personal website. They have also created the most important search feature so that interested buyers can easily find your product. …


Adjusting and dealing with the uncertainty and overwhelm that has come along with it

Written By Lisa Peranzo for Smartrepreneur

At this point, we have all been in this pandemic for a while, adjusting and dealing with the uncertainty and overwhelm that has come along with it. We have ridden the waves of panic, patience, frustration, and anger. We have adjusted to everyone being home all of the time, distance learning, and this new temporary normal of social distancing.

With all the uncertainty the world has given us this year, one constant remains the same: if we want successful businesses as entrepreneurs, the work still falls on us.

Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business

We are used to approaching our…


Entrepreneurs talk about the power of finding your niche.

Written By Lisa Peranzo for Smartrepreneur

As soon as you begin to entertain the idea of becoming an entrepreneur and know what your business will entail, the idea of niching down your clientele seems to be present everywhere. Every established business coach as well as the majority of entrepreneurs talk about the power of finding your niche so that you can have clarity in regards to marketing your services.

Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Small niche, fashion niches, niche products,expensive niche products,niche products examples, wayfair stores, online business
Photo by Nathan Dumlao on Unsplash

An entrepreneur is someone who wants to channel their creative energy and passion to serve their community by providing their community with valuable services that will improve their quality of life…


Instagram is hot: Seventy-six percent of marketers are using Instagram.

adobe premier, barbie video, instagram, instagram growth, get likes on Instagram, instagram likes, instagram marketing,video
adobe premier, barbie video, instagram, instagram growth, get likes on Instagram, instagram likes, instagram marketing,video

Social Media Examiner’s Industry Report for 2020 shows that Instagram is the second most important social platform for marketing. The report goes on to state that 67% of marketers plan on increasing their Instagram organic activities over the next 12 months.

How can you get in on the action? Here are 5 tips to get you ahead of the crowd.

1. Sometimes LESS is MORE

Instagram allows you to make video ads up to 120 seconds long but shorter videos might provide better results. According to HubSpot research, keep your video ads around 30 seconds to get the most engagement on Instagram. Follow the ‘tv commercial’ model. Most tv and radio spots are 15 or 30 seconds long for a reason.


Here’s How To Excel in Solopreneurship

Nowadays, to run a successful home based online business, one needs immense courage and dedication. If you’re a visionary, but struggling to stay afloat in the ocean of challenges that’s heading your way, you must develop some positive habits to open doors to innovative home based business opportunities.

Planning to go solo? Let’s gear up with the basics, then.

online entrepreneur, home base business opportunities, entrepreneurship and home business, entrepreneurship business plan
online entrepreneur, home base business opportunities, entrepreneurship and home business, entrepreneurship business plan
Photo by Arnel Hasanovic on Unsplash

Who Is A Solopreneur?

A solopreneur is an entrepreneur who builds, runs and works on their business over a long period of time. Solopreneurs are ultimately responsible for any success (or failure!) …


My primary motivation in leaving corporate America was to essentially work smarter, not harder.

Written by Lisa Peranzo for Smartrepreneur

Online Entrepreneur, Home based business opportunities, entrepreneur, home based, niche, niche marketing, niche business
Online Entrepreneur, Home based business opportunities, entrepreneur, home based, niche, niche marketing, niche business

When I left corporate America to enter the fitness industry full time, I never thought I would venture out of the structured training environment of a gym or studio.

I wanted to make the same amount of money I made in my corporate job working significantly less hours so I could have the flexibility in my schedule to have a family. All of course while doing something I loved.

Granted this decision was not met without hesitation from the people around me. The fitness industry as a whole is thriving, which can often be…


Business ideas that include working toward financial independence. Creating a home-based business that allows you to work from home while raising kids.

Hundreds of people start small businesses. These business ideas include working toward financial independence and creating a home-based business that allows you to work from home while raising kids. Women entrepreneurs top the list. According to the 2019 State Of Women-Owned Businesses Report, the number of women-owned businesses climbed 21% between 2014 and 2019.

Online Entrepreneur, Home based business opportunities, online typing from home, entrepreneur, home based,social entrepreneur
Online Entrepreneur, Home based business opportunities, online typing from home, entrepreneur, home based,social entrepreneur

But not every small business is positioned for success. You could be in for a challenge when you decide to start a business and become a business owner. It’s a challenge to juggle home, family, another job, and a new business. Being SMART starts at the…

Susan Bell

Inspirational writer, and business coach. Starting each day with a handful of sunshine & willing to share it with you. https://www.smartreprenuer.com

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