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Published on ETF.com I 23 October, 2015

Wall Street has experienced a revolution in the investment industry. Services such as Wealthfront, Betterment and Vanguard’s Personal Advisor in the U.S. have shifted to providing investment advice online. These so-called robo-advisors assess an investor’s appetite for risk and match it with a diversified portfolio of exchange traded funds (ETFs), and a large part of the portfolio management is handled by algorithms.

The increasing popularity of robo-advisors leads A.T. Kearney to expect assets under management of these firms to reach $2 trillion by the end of 2020 in the U.S. This figure represents a market share of 5.6 percent, up from just 0.5 percent today. It is also likely that consumers will experience a rapid evolution of these platforms as technology will continue to push the intelligence of automated advice and algorithms to the next level. …


Wall Street is known for its wolfs on the hunt for ever bigger returns. But could it be that their analysis and future outlooks unfold to be nothing more than nice little stories?

Increasing evidence of storytelling and personal enrichment is making people to move from traditional investment funds into Exchange Traded Funds (ETFs). A trend that is shacking up the financial industry.

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Recap: The Difference Between Active Funds and ETFs

Most people are aware about mutual funds. This is the preferred investment products as promoted by banks. You put your money into a pot, in which asset managers allocate your investments on a daily basis. Based on their opinions, investments are frequently being re-allocated with the aim to make your money grow faster than the average market, which is usually measured with indices such as the S&P 500. …


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A lot of ideas might transform into products but do not succeed as they fail to tell the world about their innovations.

Starting a business is half marketing and this is where startups fail. Luckily marketing became cheaper as new concepts such as growth hacking emerged. You might kick of your venture with nothing more than putting on your thinking hat.

However, remembering my times at business school guerrilla marketing seemed to be the holy grail of boosting a business. If I only knew how to do it.

TransferWise seems to master this challenge like no other in the FinTech world. Yesterdays #bath4banks campaign proved their great capabilities in this field. The idea: throwing the city into a giant soap bubble to scrub of the banks’ dirt. …

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