A lot of ideas might transform into products but do not succeed as they fail to tell the world about their innovations.
Starting a business is half marketing and this is where startups fail. Luckily marketing became cheaper as new concepts such as growth hacking emerged. You might kick of your venture with nothing more than putting on your thinking hat.
However, remembering my times at business school guerrilla marketing seemed to be the holy grail of boosting a business. If I only knew how to do it.
TransferWise seems to master this challenge like no other in the FinTech world. Yesterdays #bath4banks campaign proved their great capabilities in this field. The idea: throwing the city into a giant soap bubble to scrub of the banks’ dirt.
Genius indeed, but going back into past I must admit to like their previous campaigns even more. At halloween TransferWise declared death to hidden fees.
Somehow scary, somehow sexy, but definitely effective. The video got liked almost 72'000 times. My all time favorite is the team walking around London naked to demonstrate that they have nothing to hide.
My great admiration for TransferWise’s marketing department. If you look for a new job give us a call, we will tidy up the wealth management industry.
