Why small businesses should have their own mobile application
An average person spends 174 minutes on mobile devices every day. 60% percent of millennials buy products on their smartphones. Based on a research done by Morgan Stanley, 91% of adults have their mobile phone within arms reach 24/7.
Whether you are a florist, a retail store or a fish monger, your customers still need to reach you. Gone are the days of traditional advertising where you open shop, put an ad in the newspaper and wait for customers to come to you. People are transacting on mobile phones more than ever. Small businesses should have their own mobile application to grow their business. By 2017 mobile search will generate 27.8 billion more queries than desktop search. If you are a small or a medium company, group or an organisation and don’t have your own mobile application, imagine what you are losing out on?
Traditional advertising is expensive and not affordable for small and medium business owners. Big businesses, even today, spends thousands of marketing dollars online to create, engage and retain their customers. How does having your own mobile application help you?
Your App is a Direct Marketing Channel
When you have your own mobile app, it is easier for customers to reach you. When you make it easy for customers to reach you, you are able to market to your existing client and also acquire new leads. Not having your own app would make you rely on bigger brands who would promote 1000s of similar business such as yours. Chances of losing your customer to your competition is high.
Did you know?
Average cost of a lost customer amounts to $243 according to a report from Kissmetrics.
Increases Engagement with your Customers
Customer experience is the new battlefield. Your own app provides a powerful customer experience. You can be in control of what you want to show to your customers, change offers, products in display, share updates and more. You are also able to answer to queries sooner than any other marketing channel. When your customer knows that you are available to respond to their queries, they engage with you frequently.
89% of businesses shall now compete mainly on customer experience.
Helps you foster Customer Loyalty
Statistics prove that mobile apps are crucial for customer loyalty. According to a report from Apptentive, 66% of companies that saw a decrease in customer loyalty did not own a mobile app.
Your own mobile app will helps you understand your customer through advanced analytics. Tracking their visit and purchase pattern and understanding the kind of content that attracts them would help you create and modify communication better. There is no more shooting arrow in the dark. Have a customer loyalty programs and keep them coming back to your for more.
Establishes you as a Recognised Brand
By having your own mobile application, you are establishing your presence in the digital world. Unlike advertising which is based on the ad spends you are able to do, your app will remain with you for years to come. You can now attract new audience and engage with existing ones easily. Customers are access your app easily, buy from your, spread the word about you, boosting demand and eventually become loyal customers.
Saves you Tons of Money
Building an app need not be expensive. Gone are the days where mobile apps were for big businesses who could allocate huge marketing dollars in creating it. Swapp, an app platform helps small and medium businesses have their own app for the cost of a taxi ride. The platform hosts apps of multiple businesses and consumers can use swapp, a single app to open multiple apps that are part of their daily life. Be it the neighborhood grocery, restaurant to order food, school, drycleaner, dentist or more. One App, Many Roles.
Get your own mobile app and build your business today!
Originally published at blog.swappnow.com on June 9, 2017.