5 reasons why Infographics must be a part of your content marketing plan

Source: Freepik

They say, “content is the king” but we say “content is the king and infographics is it’s queen”

Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time. Infographics include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts, and network diagrams.

It is a proven fact that when human brain absorbs the information through image or diagram then not only it processes it faster but also remembers nearly 65% of it after 3 days and if it’s not a reason good enough then here are 5 more reason that why you should be using infographics in your content marketing:

Quickly Delivers The Information: Through infographics you can effectively deliver the information you want to in lesser words but in more colorful manner. Infographics quickly grabs the attention of the consumers/clients who are averse to reading lengthy and complicated text.

Increase Brand Awareness: You can use infographics with your company’s logo watermarked on it or embedded on it in your content and by doing this you will be promoting your brand to the wider audience and that too for free. How cool is that?

Viral Capability: Infographics are easier to share on social media platforms like Twitter, Facebook, Linkedin, Pinterest, Instagram etc. in comparison to text content. As a result it increases the probability of getting it shared by thousands of social media users.

Increase Traffic On Website: By using more and more infographics in your content or on your blog, you are increasing the possibility of getting more traffic on your website, especially if you are using infographics which creates the back link to your website.

Great SEO Tool: People who come across your infographics whether on social media or on your website/blog are likely to click or share it and by doing so they are increasing the possibility of getting it viral which will eventually increase your web presence and rank your site higher on major search engines like Google, Bing and AOL.