10 Reasons Why Your Business Needs a Marketing Campaign
10 Reasons Why Your Business Needs a Marketing Campaign
A good marketing campaign requires market research, planning, and plenty of content. It costs money to create and run. So why even bother?
Can’t you just use social media to spread the word about your brand? Or buy some Google ads? Do the benefits of a marketing campaign really make all that trouble worth it?
In this post, we’ll share with you some sound reasons why you need a marketing campaign. We’ll also give you some very inspiring viral marketing examples.
But first, a word about the viral marketing examples we’ve chosen. Even though you’ll find big brands behind most of them, these aren’t over the top in terms of expenses. Rather, they’re all about creativity.
There’s one lesson to learn from these viral marketing examples. A simple one: when it comes to marketing, creativity is more important than having a big budget.
Also, all the viral marketing examples we’ve chosen are great examples of storytelling. Storytelling has become an important component of most marketing campaigns today.
Marketing agencies in Los Angeles and beyond are telling consumers compelling stories and you should be doing the same.
Now back to the benefits of a marketing campaign.
Enables You to Make Data Driven Decisions
A marketing campaign gives you performance metrics and the tools to measure them. You can create the campaign yourself, as a simple outline, or by using a marketing platform.
Another option is hiring a marketing agency based in Los Angeles that can help you with viral marketing examples. Either way, a new world of metrics, charts, and numbers opens up before you.
You’ll know how many people open your marketing emails, how many people click your links, and the growth of your landing page conversion rate from month to month.
You’ll also figure out mobile user engagement rates. This is a crucial factor for most marketing campaigns today.
All this information will help you make better decisions.
Great viral marketing examples can inspire you to create a marketing campaign for yourself. Check this one out:
Viral Marketing Examples #1 — Dove
Helps You Maximize Online Exposure for Your Business
You’d think that any form of marketing can maximize online exposure for a brand. In theory, that’s true, but in practice, it all depends on how well you do your marketing.
As a business, you have limited resources to reach your audience. Why spend $100 dollars on traditional advertising to reach 100 people, when you could reach 1,000 online? And not just people who may or may not be interested in your brand… but an actual targeted audience.
Fortunately, it’s possible with social media and Google Adwords. But to use these effectively, you need more than the inspiration that comes with good viral marketing examples. You need the careful aiming that only a good marketing campaign can bring you.
Talking about exposure, here’s another one of the best viral marketing examples around.
Viral Marketing Examples #2 — John Lewis
Optimizes Your Marketing Expenses
The viral marketing examples we’ve shown you so far have all been fantastic investments for the brands behind them.
With a marketing campaign, you have to plan your marketing budget months in advance. You have to break down costs into different channels and segments. Also, you know how much you spend on social media marketing, ads, and guerilla marketing. Thus, helping you keep track of expenses more easily.
This helps you use your budget more effectively. It makes sure that your money goes into marketing channels that really work.
With a good marketing campaign, you could be creating videos like this one.
Viral Marketing Examples #3
Makes Your Marketing More Persuasive
Marketing is both a science and an art. An ad is not just an ad. A landing page isn’t just a landing page. A call to action isn’t just a call to action.
These are all powerful ways to grab the attention of your audience. They’re not just tricks or guerrilla marketing tactics. They are links between your business and the people that make it possible.
When you craft a marketing strategy, you zoom in on your audience. You consider the finer aspects of the pages, content, and calls to action you create. You don’t leave things to chance.
Maybe you even come to the realization that you need to hire a Los Angeles social media agency. This is something that, at first glance, seems like an extravagance. But once you look at the numbers and understand the benefits, you realize it could be a good investment.
All the viral marketing examples in this article illustrate this. After seeing these viral marketing examples, wouldn’t you rather choose one of these brands? Here’s another.
Viral Marketing Examples #4 — Apple Music
Helps You Identify New Opportunities
One of the big advantages of creating a marketing campaign isn’t all that obvious. In fact, many businesses who don’t take the time to plan their marketing miss it. It’s quite simple — when you create a marketing plan, you stop and think about your marketing.
You assess your current situation. Then you recall what worked and what didn’t work in the past. You find out what viral marketing campaigns your competitors are using. In marketing, as in most other things, stopping and taking things in can make all the difference.
The result is a deeper awareness of your marketing needs. And since you’ll be getting data from across channels, finding new opportunities becomes easier.
For example, you may invest a lot of effort into Facebook and Twitter marketing. It’s what most businesses do. But then you may come across great viral marketing examples on other networks.
These unexpected viral marketing examples will inspire you to discover other social networks.
Some of these networks could then turn out to be more profitable than Facebook or Twitter. For many businesses, this is a revelation.
Try another one of our viral marketing examples and you’ll understand why. It was first posted on Google+.
Viral Marketing Examples #5 — Google
Helps You Reach the Right Audience at the Right Time
Marketing without a plan is like stopping random people on the street and asking them to buy your product. Most people will be annoyed.
Consumers today have not only short attention spans, but more options than ever. For each one of the viral marketing examples we’ve shown you, there are dozens more.
As the viral marketing examples on our list prove, targeting the right audience is key. Otherwise, you won’t be getting your message across.
You can’t create a good marketing campaign without knowing who your audience is. You also need to know where you can find them.
Taking the time to create a marketing campaign is a great way to make sure you reach the right audience.
Netflix knew what they were doing with their sock video back in 2016…
Viral Marketing Examples #6 — Netflix
Improves Your Business Image and Authority
How your business is seen online makes a big difference. Brands who have a bad reputation need to spend more money. They also need to work harder on their marketing. And even so, much smaller brands can see better results with fewer resources spent.
The web, and especially social media, has leveled the ground for marketers. All brands start with a website, a blog, and some social media profiles. This gives smaller brands the chance to compete with big companies on an equal footing.
But improving your brand image and building authority is a long-term process. It involves multiple channels and platforms. It calls for content marketing and organic SEO strategies, too. Also for mobile optimization and special types of content.
With a marketing campaign, it’s easier to incorporate all these into your marketing.
Here’s one of our best viral marketing examples.
Viral Marketing Examples #7 — Samsung
Makes You More Visible Across Channels
Without a marketing campaign, your website is much harder to find online. Some people will still be able to reach you using Google, but these will be relatively few.
Don’t you want to be visible on social media? In the blogosphere? On paid listings and directories relevant to your niche? A marketing campaign can make you visible across channels. Even on the ones you haven’t used before. That’s why it’s such a good investment.
When it comes to maximizing visibility, this video is one of the best viral marketing examples around. It was aired during the Super Bowl and went on to become an internet sensation.
Viral Marketing Examples #8 — Doritos
Reduces Risks
You may think that viral marketing examples like the ones above are a bit risky. To some extent, they are. But then these brands understand their audience. They’ve done their market research and know what makes their audience tick.
That’s one of the big advantages of having a marketing campaign. It lets you know how far you can push things. You know this thanks to your market research.
When you create a marketing campaign you need to do at least some basic market research. And, also check out viral marketing examples from competitors. It really pays off.
Having a marketing plan is like going on holiday with a map. All your destinations are marked, so you won’t get lost on the way, or miss anything important.
This marketing campaign wasn’t very risky for Mercedes-Benz, was it?
Viral Marketing Examples #9 — Mercedes-Benz
Improves Your Results
Do you want your marketing to bring you a trickle of customers or a massive revenue? Even if the aim of your marketing isn’t to sell something, a marketing campaign can still help you.
A good marketing campaign is a well-thought-out plan of action. It takes into account all the critical variables. It improves your results across channels.
Whether you want to generate more traffic, grow your social media presence, or improve your brand image, a marketing campaign can help. Marketing strategies and ideas will grow out of it. They will help your business grow.
Build your marketing campaign on successful viral marketing examples. You’ll see great value for every dollar you spend on promoting your business. This is true regardless of the marketing strategy you focus on.
Last but not least, here’s another brilliant marketing campaign.
Viral Marketing Examples #10 — Heineken
Viral marketing examples don’t get better than this.
We hope you’ve enjoyed our post and our viral marketing examples. To discover more viral marketing examples, you can check out some of our other posts here.
Ready to work with us yet? At Swiftly Digital, creating and managing marketing campaigns is something we’re really good at. Go beyond admiring viral marketing examples from other brands. Turbo-charge your marketing now!
Originally published at Swiftly Digital.
