I disagree wholeheartedly.
Just like snapchat has risen, others will too. It only takes an app getting a little better than the last one at connecting us to what we want than the last one. Just like snapchat upped Instagram in some ways, _______ will outdo something else and something else will outdo that, until we reach an optimally frictional experience. Snapchat will be old news someday if they don’t remain the best at keeping us following a social feedback loop we love.
No one’s hooks are deep enough to keep us from dislodging them for something better. Yet.