Soundcloud Lecture Notes

Characteristics of writing for broadcast

-important for radio, television, online media,

-persuasive and informative

-Writing for the ear is the foundation of broadcast style writing

The 4c’s (The 4c’s of writing for broadcast help us with the aspect of writing for the ear)

A. Correctness- The theme of accuracy above all else — Accuracy is a must for every outlet of media

B. Clarity- The audience needs to understand what you’re trying to get across the first time they read or hear your work — Your writing must be clear, you use precise language, you use the exact words you want to evoke a certain emotion and you use simple sentences — The key to clarity is to know what you’re talking about

C. Conciseness- Is mostly used in broadcast style writing — Your phrasing/words must be typed — Look for any repetitiveness/any words that are unnecessary — Keep words tight and simple — Simplify and condense/bring your sentences back to the basics/one main idea per sentence — Avoid passive tense

D. Color- the way to bring emotion and life to your broadcast story -look for personality/the people to tell the story/people are the center of your story

Story Structure

-Completed circle-writing in a unified fashion/the story is a complete functioning unit and everything in your story works together

-Stories are written to fill a certain amount of allotted time

-We speak about three words per second

Dramatic Unity- The story begins with the climax then moves to a cause and effect at the end -The three parts of dramatic unity are the climax, cause and effect (150–151) Climax-Where you begin the story, it is used to grab the attention of viewers and listeners, the so-what (why would anyone care)

Cause- The middle of the story/why it happened/ if you don’t know the cause, it could be circumstances surrounding the event/more detail

Effect- The end of the story/where you give context and insight/ a place to personalize the story to leave a lasting impression on people

Style Rules

-Use simple sentences (subject, verb, object) Simple sentences are best for directness and clarity

- Avoid clauses and phrases that interrupt a sentence

-Put titles before names

-Avoid apposition

-Personalize wherever you can/be very conversational

-Spell out all words

-Ages before names

-Use phonetic spelling

-Approximate big number and spell out numbers that are lower than twelve

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