Following last year’s predictions for the end of 2022, here’s a review of current Private Equity (PE) trends and predictions for the coming year in a volatile market. PE Trend Overview of 2022 H2 slowdown Despite an unexpected boom in deals in H1, as predicted, the global PE industry experienced a slowdown in the second half of…

Product comparison analysis is a process by which you can determine the features and benefits of your product in relation to those of your competitors. It can help you to identify what areas of your product need improvement and shape future product development based on customer demands. In this blog…

When it comes to making decisions about a merger, acquisition or business partnership, marketing due diligence is essential. It’s easy to overestimate a target company’s success and underestimate the investment necessary to meet your sales targets following a merger or acquisition. What looks like a successful marketing campaign on the…

AI is increasingly commonplace as more and more businesses realise its power and capabilities to help with decision-making and to automate laborious processes. But AI has a huge problem: sourcing and effectively using AI training data to build a model that’s fit for purpose. But this could soon be an…

With the jingle-sniffles pandemic under control, and the elves happier than ever thanks to Symanto, Santa was looking forward to a drama-free Christmas 2022. Little did he know that a Machiavellian plot was underway that threatened to sully Santa’s good name, and ruin Christmas forever.

Is your target company future-proof? Market due diligence (also commonly referred to as commercial due diligence) is an essential step for investors and stakeholders to understand market trends, potential market opportunities, the competition, and how the target company can take advantage of those opportunities. Given ongoing market disruption and continually…

Developing a new product is an exciting process, but it’s also a risky one. There’s no guarantee that your product will be successful, no matter how great it is. That’s why market research for product development is essential. Market research involves gathering information about potential customers and understanding their needs…

Whether you’re building a start-up or expanding your investment portfolio, the most important part of the due diligence process is knowing how to measure product market fit accurately. Being an ideas person is great, but turning a vision into a profitable business is an entirely different beast. How do you…

“Know your enemy and know yourself” — This quote dates back 2500 years to Sun Tzu’s The Art of War. And while your competitors aren’t your enemy, per se, in a fiercely competitive market where you’re vying for the same business, it’s important to understand your peers as much as…