Marketing Guru Wanted

Role: Complete ownership of all marketing & PR responsibilities including: research, strategy development, implementation, and analysis.

Contact: info@SymbaSync.com

Responsibilities:

General

  • Company brand building: online, special events, PR, conferences, etc.
  • Team member brand building: interviews, reviews, blogs, etc.
  • Communications strategies/events/promotions
  • Manage workflow via scrum chart
  • Report strategy and analytics on a weekly basis to full team
  • Grow into one of the public faces of SymbaSync
  • Manage marketing interns and student consulting teams

Marketing Driven Sales

  • Generate detailed customer personas for potential market entry
  • Develop strategy for market development and entry
  • Create and manage detailed customer engagement workflow and advertising plan
  • Manage all social media platforms to maximize engagement
  • Content creation
  • Responding to comments & likes
  • Boosting content
  • Testing
  • Measure using analytics tools and recommend changes of strategy based on results
  • Ultimately utilize tools and customer engagement to drive user and revenue growth

Product Focused

  • Product Focus Groups
  • Schedule, book participants, and facilitate user focus groups o Record feedback of events
  • Report updates/changes recommended to development team
  • Engage with Organizational users (Primary Customers) o Secure meetings
  • Receive Feedback on improvements o Convert

SKILLS NECESSARY TO BE SUCCESSFUL (These can be learned):

  • Basic knowledge of excel and word
  • Basic knowledge of scrum charts and scrum workflow
  • Knowledge of social media & SEO, their research tools, and analytics tools including: Google, Snapchat, FB/Instagram, Twitter, Pinterest, Medium, and LinkedIn
  • Basic knowledge of PR
  • Ability to present in meetings
  • Ability to present in front of large and small audience (pitching events, speaking engagements, etc)
  • Ability to write with business professional etiquette: 8–12 word sentences, concise, brief
  • Ability to blog, create content, and engage with users
  • Potential Tools: Hootsuite, Pixel, BuzzSumo, flibboard, epicbeat, CrimsonHexgon, and more

Most Important Quality: Continuous learning on your own, within the job, and with the team.

Offer:

  • $18,500 salary, 1-year minimum contract, funded through Scottish Enterprise
  • 5% equity in the company
  • Professional mentorship from a leading Scottish business woman & recruitment leader
  • Travel expenses paid throughout the U.K., U.S., EU, and possibly India (as necessary)
  • Advisement from a leading PhD in Marketing who works for the world’s largest Digital Marketing firm
  • Advisement and time off from work to take the necessary Digital Boost, Google Analytics, and Informatics Ventures courses

In addition, we are currently a part of RBS’s Entrepreneurial Spark Incubator programme and Y-Combinator’s Global Start-up School (Y-Combinator is one of the top 3 accelerator’s in the world).

Like what you read? Give SymbaSync a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.

Responses
The author has chosen not to show responses on this story. You can still respond by clicking the response bubble.