Importance of About Us Page and Ideas to Follow While Getting it Developed

While getting a website developed, the most important page you should get is “About Us” page. However, after getting it developed, many business holders neither pay attention to it, nor they update it in years. Though old customers keep availing their products and services, but the newcomers will first visit landing page and then about us page, allowing them to know about the owners and kind of business they are doing. According to a web development solutions company in India, this page is as important as product page. Therefore, it should be optimized like the other pages and for this, some suggestions are mentioned below.

Write Engaging Content:

The content is an important part of the website. Therefore, it should be worth reading. The visitors should not feel like they are reading a novel. While writing content, start mentioning about the owners. Answering questions like why and when they decided to start this business or how they reached at the current position can be very interesting. They can also get content written from the agency they are availing web development solutions from.

Do not forget to Use Images:

Potential clients would also like to see the people who will be providing services. So, they can trust the company and its owner. Business holders can use their pictures along with staff. While availing the website development services, they can provide images of celebrating events and using products to developer and ask him/her to use these. By doing so, they can easily win the trust of their customers.

Keep Posting Latest News:

Since it is important that About Us page should get updated regularly, so merchants must ask web development solutions provider companies to keep it dynamic, not static. They should keep posting about latest events and products, so visitors keep visiting and find something new every time.

Well, these are some useful ideas to make About Us page more engaging. Since this page plays a vital role in increasing conversion rates, the business owners should follow the above mentioned tips while getting it developed.

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