The Current State Of The Internet: Social Media

Social media has the ability to make anyone and any business a MAJOR success.

Imagine a room with 1,000 people in it. Everyone is sitting in a circle and shouting at the top of their lungs at each other. Nobody is ever really heard.

But then there’s that one person who carefully writes out their message everyday at the same time. They fold it into a paper plane and throw it over to the people across from her. Her message gets read because she has a strategy to cut through the noise.

Now that group across from her feels connected, and they start to pass her messages around. All of a sudden everyone on the other side of the room starts to yell out HER message… it gets louder and louder as each person chimes in.

That’s the power of valuable content matched with a social media strategy. That kind of traction isn’t possible from advertising on TV, radio, or in the local newspaper.

Social media is an extremely effective business tool. It can bring in new customers, but can also build loyalty with your current clientele. It gives people the opportunity to engage with your brand, follow you as you grow, and then pass your message around within their circle.

The Power Of A Carefully Crafted Strategy

Ever since the Internet became mainstream in 1999, it has exponentially infiltrated almost every area of our lives.

We see history continue to repeat itself. Starting with the telephone that collapsed the physical space of communication. To the television that can now be found in almost every room of a family home.

But to compare TV to social media, is to compare sitting in a classroom listening to a professor talk for 2 hours — to sitting in a circle listening, asking questions, engaging and truly consuming valuable information.

Today it seems that the Internet is the only logical way to communicate… why would you call when you can just send a Facebook message in real time? You can even see the exact time when the recipient opens your message.

Technology has a way of dictating how we interact and socialize. And so, we welcome the age of social media; Communication on steroids.

No longer is the Internet ONLY used to send messages via email, AOL, or MSN Messenger (oh the memories!). It’s being used to form micro-communities of like-minded people.

From business owners and Super-moms, to adrenaline junkies and Foodies. Never before have media consumers been able to interact with one-another like they can today.

The Purchase Is Only Beginning At The Cashier

For the first time in history, a purchase does NOT end at the cashier. Once a customer has engaged with your brand they can be retargeted using intricate algorithms on social media. This puts them through a sales funnel and creates a LOYAL customer.

Social media lets you target ONLY your ideal client based on age, demographic, gender, and most importantly their interests.

Gone are the days when you could jam your message down an audience’s throat by bombarding them with commercials.

It’s a buyers world now, and you have to give them what they’re asking for… VALUE.

Nobody is going to look twice at your business and brand if you’re not providing top quality content, imaging, and lifestyle branding. They key to success in social media is to give away a lot of content for free.

But wait, just about anyone can write an article or two about their business. The difference between success and failure in social media is knowing exactly who your ideal client is.

People want to recieve content that is specific to their unique pains and desires. They want to feel understood and valued for more than their money.

If you can accomplish this, you’ll have people lining up out the door for your baked goods, fresh pressed juice, or consulting services. Your customers will come to you, rather than you chasing them down.