Founded by Veteran Game Producer Steve Gray, The Apollo Project “TAP” is a Foray into Creating the MusicVerse.

Since Roblox, an early Metaverse entrant went public on the New York Stock Exchange on March 10, 2021, the Metaverse buzzword went from geekspeak to mainstream conversations, and many Fortune 500 companies have begun to delve into building the Metaverse, including Facebook which renamed itself to Meta and promised $10 billion into building the Metaverse, nVidia’s OmniVerse, Microsoft entered the race with animated Teams avatars in virtual reality, to name a few.

The “Metaverse” caught Steve’s attention very early on, but he was happy to be a spectator as this trend unfolded. However, with the technology maturing to a certain point, Steve felt it necessary to address an untapped vertical of the Metaverse and combine his lifelong passion for music. He founded Meta Music Studios early this year with the goal of developing — the “MusicVerse”.

Steve has more than 30 years in the video game industry, where he started off as an engineer in computer graphics and eventually went on to produce AAA games. It all started from joining his mentor Robert Abel and his Abel Image Research VFX and Software firm. Through his work at Rhythm & Hues and later at the helm of James Cameron’s Digital Domain, he worked on the production of a number of movie special effects, such as Apollo 13, Interview with a Vampire, and True Lies, and won a Bronze Lion Award at the Cannes Advertisers Festival as a VFX supervisor. Steve later moved to Japan and joined SquareSoft and the Final Fantasy creator, Hironobu Sakaguchi, to make Final Fantasy 7. While at SqureSoft he also produced the popular game “Parasite Eve”. Upon finishing up his stint in Asia, Steve started his own game development company called Heavy Iron Studios, which eventually was acquired by game publisher THQ where he stayed for a few years before moving on to EA. Steve was the Executive Producer of the Lord of the Rings series of games which went on to achieve sales that crossed the $1 billion mark. Afterwards, Steve moved to China and became the Head of Production and Executive Producer at the world’s largest gaming company Tencent Games. During his tenure, he developed an innovative user and data-driven game design and development method that helped Tencent Games grow from US$500 million to US$15.6 billion over the course of eight years and popularize the Free-to-Play genre.

The first project from Meta Music Studios is called “The Apollo Project (TAP)”. TAP is a place for players and music aficionados to discover, create, play, and enjoy music and games. We are building a new genre called Free to Earn (F2E), which takes the model of Free-to-Play games and combines it with the community-based gameplay of Play-to-Earn. Steve is very optimistic about the future of MusicVerse. He said: “Fun is №1. Great music is at the core of everything we are creating.” Under continuous development, the diversified forms of virtual performances, virtual concerts, and NFTs will further fill the imagination space of the MusicVerse. The music industry will continue to enjoy the dividends brought by the metaverse!

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About The Apollo Project — TAP

The Apollo Project’s (“TAP”) MusicVerse, brought to you by Meta Music Studio, is a Metaverse filled with Music and Joy. We are building a new genre called Free to Earn (F2E), which takes the model of Free-to-Play games and combines it with the community-based gameplay of Play-to-Earn.

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We are TAP, we are building a MusicVerse with great music and joy. A digital world filled with Entertainers and Entertainment.

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The Apollo Project (TAP)

The Apollo Project (TAP)

We are TAP, we are building a MusicVerse with great music and joy. A digital world filled with Entertainers and Entertainment.

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