What Floral Designers Can Teach Us about Data Storytelling

Six data visualizations lessons, inspired by the principles of successful floral arrangements

Tricia Aanderud
7 min readApr 13, 2022

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Source: Author’s Collection

It might not be evident at first, but there are many ways to tell stories. Have you ever considered that floral designs are also storytellers? They use flowers the way data storytellers use data to tell their stories. Let’s dip into their world and pull inspiration into ours.

The NC Museum of Art has a yearly festival called Art in Bloom Festival. The idea is that local floral designers use a museum masterpiece to draw inspiration for their own floral design.

Source: Author’s Collection

Local designers, Jody McLeod and Stephanie Garrett, discussed creating beautiful floral designs for the spring. As the lecture started, McLeod was talking about how nice it is when the spring sun emerges and flowers start to bloom. He pointed to his floral design (pictured above) and explained how the design was meant to tell a story about spring. As he spoke, I did see the sun rising and the brightness of spring emerging.

Yes, floral designers are storytellers.

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Tricia Aanderud

Recovering techie who loves stories about family history, especially the black sheep